The Business of Art workshop

Arts Wisconsin presents:

Professional Practices for Artists:  The Business of Art
a training workshop for self-employed artists and creative entrepreneurs
Led by Frank Juarez, artist, educator, advocate, gallery owner, entrepreneur, Sheboygan, WI

available for hosting by local arts organizations and arts centers – contact Arts Wisconsin at for more info!

Arts Wisconsin sees a growing need to expose, educate, and engage artists and creative people into making their passion and talent sustainable. It’s critical is that self-employed artists are equipped with the necessary skills to move careers forward, evaluate progress, establish objectives, and determine the best possible route to achieve goals. This course is designed to guide those creative entrepreneurs on the right path to success.

Professional Practices for Artists is a day-long program covering guidance in self-promotion, effective use of social media strategies, understanding the art market, strategic planning, and balancing studio time with business of art practices, all aimed to assist emerging and established artists in creating a pathway to success.   The curriculum encourages discussion, critiques, one-to-one conferences, research, learning together, and reflections on our own practices.

Participants will leave inspired, refreshed, and more knowledgeable about the “business of art” and how to make the most of your art work and art business.


  • 6 Points to Effective Self-Promotion
  • Power of the Critique
  • Living in the Digital Age
  • A Website is an Extension of your Brand
  • Importance of a Studio Visit
  • Content Calendar, Rolling Forecasts, Goal Setting
  • How to Price Artwork
  • Assessment.


  • apply varied strategies to achieve actual personal and professional goals
  • understand success is defined by accountability
  • develop and maintain a professional plan
  • create a support system
  • embrace social media
  • develop audiences
  • communicate the creative process and intent.

About Frank: frankjuarez
Frank Juarez is a Wisconsin artist, photographer, gallery owner, art educator, advocate and community leader living and teaching in Sheboygan, Wisconsin. In 2005, he committed his life to expose, educate and engage others on the importance of experiencing and supporting the Visual Arts. Organizing local and regional art exhibitions, community art events, facilitating presentations, and supporting artists through professional development workshops, use of social media and networking has placed him in the forefront of advancing and promoting local artists and attracting regional and national artists to interact, collaborate, network and exhibit in the Sheboygan community.

Juarez is the art department chair at Sheboygan North High School. He is actively involved in local, regional, state, and national arts organization such as the Wisconsin Art Education Association, and the National Art Education Association. He has served as a board member in the following organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder/former director of the Sheboygan Visual Artists. In 2011, he has opened his first art gallery, EFFJAY PROJEKTS Gallery (now called the Frank Juarez Gallery), in Sheboygan. He has been presenting at local universities/colleges on the Business of Art | Art of Business. He founded two projects focused on contemporary art and art education called The Midwest Artist Studio and the 365 Artists 365 Days Project. In 2015, he was recognized as the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was recognized at the 2016 National Art Education Association Wisconsin Art Educator of the Year. Recently, he has joined the faculty of the Vermont College of Fine Arts.   More info at

Workshop details:


  • Program is available weekdays and Saturdays, through consultation with the host organization and with Frank
  • Program runs 10 am – 5 pm, with a one-hour break for lunch


  • Participant fee: $50. The goal is to have at least 20 participants per class.
    • Fee for Frank: $500
    • Arts Wisconsin fee: $100
    • Honoraria for local host: $200
    • Catering: up to $200 (coffee, lunch, snacks) – to be reimbursed to local hosts

Arts Wisconsin will provide:

  • Administration (session date/location, registration and follow up, as needed)
  • Template press release and other promotional info for local host
  • Promotion through our statewide online and social media outlets

Local host organization will provide:

  • Accessible room with tables, chairs and internet access
  • Catering arrangements (to be reimbursed after workshop)
  • Promotion in your local networks

Contact Anne Katz at Arts Wisconsin at 608 255 8316 | to schedule your workshop today!

Updated 2-13-17