Strategic Framework and Action Plan 2011-2013
Goals, Strengths and Strategies
| Our Vision |
Everyone, everywhere in Wisconsin, and Wisconsin and all of its communities, has the opportunity to experience, participate in, and benefit from involvement and investment in the arts, arts education and creative economy. |
Our
Mission |
Arts Wisconsin serves the people of Wisconsin and enriches the state’s communities as the voice for the arts in Wisconsin the independent statewide organization advancing the local, regional and state creative economy, providing a leadership forum for the arts and creativity in education, educating entrepreneurs, activists, elected officials, and civic leaders, and engaging policy-makers and the public as a catalyst for dialogue and action. |
| Our
Purpose |
•
Advocate: to speak up and advance the arts, arts education and creative
economy as integral to Wisconsin’s local, regional and statewide
success • Communicate: to expand the awareness of decision-makers and citizens as a catalyst and convener about the power of the arts to transform people, organizations and communities. • Educate: to enable Wisconsin’s arts leaders and creative entrepreneurs to realize and sustain success as entrepreneurs and leaders, strengthen and sustain the state’s arts, cultural and creative infrastructure, support vibrant, thriving communities and ensure access to the arts for everyone, everywhere in Wisconsin • Facilitate: to encourage creativity, innovation and entrepreneurship, and position arts, arts education and creative economy as economic, educational and civic assets in every Wisconsin community • Sustain: to grow and expand arts and creative opportunities benefitting and enriching the people of Wisconsin, as a financially and organizationally healthy, efficient, effective, and transparent organization and a model for our constituency. |
Our
Core Beliefs |
•
the instinct to be creative is universal • the arts embrace and celebrate diverse perspectives and distinct and numerous forms of cultural expression • the arts must be accessible to all • the arts spring from the grassroots • the arts are essential to Wisconsin’s economic, educational and civic growth • the arts, culture, creativity and heritage are at the core of the quality of life in Wisconsin and all of its communities. |
Our
Core Values |
•
Action. Arts Wisconsin helps people, organizations and communities
turn ideas into action. • Local focus – statewide impact. Ideas and actions start and happen at the local level, with collective power, benefit and impact statewide. • Partnership. Arts Wisconsin best achieves its goals in partnership with people, organizations, and communities. • Collaboration. Arts Wisconsin is a convener for the intersections of creative expression, civic engagement, educational enhancement, and economic advancement. • Creativity. Arts Wisconsin embraces creativity • Community. The arts are all about people, relationships, and connections. • Access. Everyone, everywhere in Wisconsin should have access to the arts. • Inclusiveness. Everyone, everywhere in Wisconsin should have the opportunity to participate in and benefit from the arts. • Diversity. Arts Wisconsin represents Wisconsin and all of its diversity • Enrichment. Creativity springs from the grassroots and the arts are at the core of human expression. |
Our
Priorities |
•
Increase and expand resources and connections for the arts, arts education
and creative economy, to benefit the people of Wisconsin • Expand the power, benefit and impact of the arts through promotion, education and strategic alliances with and within public/private sector • Educate through professional, management, and leadership development • Identify, nurture and empower leaders to make the arts happen in their communities. |
Our
Message |
Creativity.
Innovation. Imagination. Entrepreneurship. That’s what Wisconsin
needs, and that’s what the arts provide. Investment in and support
of the arts, culture and creativity will advance and benefit Wisconsin’s
people, organizations, communities and state overall, to:
•
Stimulate and expand the economy locally and statewide |
Goals, Strengths and Strategies 2011-2013
Our Strengths
Arts Wisconsin is a pro-active organization recognized and supported as
the center for discussion, education and action on arts, creativity, economic
and community development, workforce development, education, and creative
entrepreneurship in Wisconsin.
Arts Wisconsin has a sustainable model of diversified funding sources,
including:
• Strong and supportive philanthropic partnerships
• Broad-based membership
• Corporate and foundation support
• Diverse government support
• Earned income/fees for programs and services
Goals and Strategies
Advocacy: To inform and mobilize people, organizations
and communities to tell the stories about the arts as essential components
of economic development, educational advancement, and civic engagement.
• Strategies:
o Produce annual Arts Day, to be attended by at least 250 people annually.
o Continue to expand www.artswisconsin.org, Legislative Action Center,
and social media as Wisconsin’s online resources for arts advocacy
o Research, evaluate and disseminate information as needed (at least weekly)
on arts, creativity and community issues and actions through email listings,
website postings, and other avenues
o Facilitate planning process for expansion of arts education advocacy
efforts through collaboration/possible merger with Wisconsin Alliance
for Arts Education
o Gather and disseminate online and in print at least ten Arts Wisconsin
member success stories annually.
o Provide guidelines and strategies for gathering success stories and
how to disseminate these stories statewide through email, direct mail
o Collect at least 25 success stories annually for Arts Wisconsin use
in marketing, publicity, advocacy and Arts Wisconsin literature
o Provide at least ten advocacy training workshops annually.
Communication: To maintain and expand communication with our constituencies including members, arts and creative sector, WAB and all state agencies, elected officials and civic leaders, economic, community and workforce development sectors, education community, about the power, benefit and impact of the arts locally and statewide.
• Strategies:
o State of the Arts annual report and updates
o Continue to grow and use social media tools for communication and action.
o Develop and use marketing, public awareness, and promotional strategies
about the arts, arts education and creative economy.
Education: To provide education through professional and leadership development
and technical assistance for people, organizations and communities
• Strategies:
o Provide at least one On The Road workshop series through 2013 of entrepreneurial,
collaborative skills and knowledge for various constituencies to address:
? Training/education for elected officials, local and regional development
professionals, and civic leaders on asset-based community development
? Business development training for creative entrepreneurs
? Technical assistance for education leaders on arts education integration
o Facilitate at least five ArtsPeers Advisory Network consultancies annually
o Facilitate Emerging Arts Leaders Network programs (listserve, meetings,
resources and information)
Facilitation: To provide forums as catalysts for action in the arts, arts
education and creative economy
• Strategies:
o Continue Arts in the Community award in partnership with League of Wisconsin
Municipalities and Wisconsin Towns Association with one recognition award
annually
o Explore expanded partnerships and collaborations with other statewide
arts, education, business, civic, political organizations
o Identify at least two new strategies to use social media as a forum
for promotion/advocacy in 2011
o Participate in and/or host at least ten forums for and about emerging
leaders, arts education each year 2011-2013
o Develop and launch a creative economy listserve by 6-30-2011
o Make at least ten presentations at economic and community development
forums and networks each year 2011-2013
o Continue to maintain and promote ArtsJobs as Wisconsin's only statewide
arts job bank
o Continue to promote fiscal receiver services for Wisconsin arts programs
and projects
o Continue to promote health care options through partnership with Fractured
Atlas, a national non-profit that provides services and support to artists
and arts organizations
o Expand Wisconsin Volunteer Lawyers for the Arts (How?)
o Continue involvement and action in national leadership networks, programs
and initiatives
o Produce one Rural Arts Management Institute annually
Sustainability: To grow and expand arts and creative opportunities benefitting and enriching the people of Wisconsin, as a financially and organizationally healthy, efficient, effective, and transparent organization and a model for our constituency.
• Strategies:
o Develop and maintain a sustainable model of diversified funding sources.
? Develop a fund development plan by 6-30-2011, to be implemented through
2013
? Establish a board fund development plan task force, with facilitator
? Research and begin to establish a relationship with at least one new
supportive philanthropic partnership monthly
o Maintain a broad-based membership
? Board and staff will recruit at least five new nonprofit and for profit
arts business members monthly
? Recruit at least five new economic development and education sector
members monthly
? Research and identify at least one new government grant annually
? Increase earned income/fees for programs and services by at least 5%
by 2013
o Develop organization’s human resources
? Develop a succession plan for Executive Director position by 6-30-2012.
? Determine need and fiscal ability to hire staff to address programming,
resource development, promotion, and advocacy
? Establish a board development committee responsible for cultivation,
recruitment, education and assessment, by 6-30-2011
? Continually recruit new board members based on established criteria,
including but not limited to:
• Economic development/workforce development
• Age
• Educators
• Racial diversity
• Grasstops representation
updated 7-6-2011